As Tim Brown says, old school models of leadership are not enough anymore. Top-down mandates and telling people what to do doesn’t lead to the creativity and innovation that allows modern companies to make an impact. Instead, leadership is about generating, embracing, and executing bold ideas—”even when the path is not clear.” And that all starts with asking questions.

In our Creative Confidence series chat with IDEO CoLab Co-Managing Director Joe Gerber, we explored the world of business prototyping. In his early days as a Business Designer at IDEO, Joe noticed that experimenting and prototyping were an essential part of IDEO’s process and became curious about prototyping something complicated and abstract like a business.

 

 

 

 

 

 

 

 

Design thinking has a human-centered core. It encourages organizations to focus on the people they're creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what's the human need behind it?

Discover the importance of human-centered leadership and AI. Learn how to balance technological advancements with empathy and ethics to drive sustainable success.

Strategy advisor Roger Martin shares common mistakes people make in the early stages of strategic planning and how to avoid them. 

Learn how to lead through change and uncertainty with a human-centered approach. Discover three key leadership levers to help your team navigate uncertainty with clarity and confidence.

Frameworks for building a more customer centric culture, why customer centricity starts with improving employee health, and how to define and measure your customer benefit.

Lessons on what behavioral science can teach us about how people make decisions and the importance of intrinsic motivators in the wake of hybrid and remote work.

Shellye Archambeau, one of tech's 1st Black female CEOs, Fortune 500 Board Member, author of Unapologetically Ambitious, on how to set a clear vision and raise your risk tolerance.

Learn rituals and tactics you can try to find creative inspiration individually, in duos and in teams.

Wondering how to create lasting change in your organization? Here’s how to identify your change journey and three frameworks to get started.

Learn design tools for testing value propositions, how to understand willingness to pay, and how to uncover insights to help finetune your value proposition.