Lynda Deakin, Managing Director of IDEO’s Design for Food studio, joined Suz to chat about ways design can enable system-wide change in the food industry.

A creative mindset can be a powerful force for looking beyond the status quo. People who use the creative techniques we outline are better able to apply their imagination to painting a picture of the future. They believe they have the ability to improve on existing ideas and positively impact the world around them, whether at work or in their personal lives.

As founder of IDEO, for over 30 years David Kelley has been tackling complex problems using design. We sat down with David to talk about what he’s learned over the decades and why design thinking is more relevant now than ever. But as David says, don’t trust us, design thinking is our religion.  

In our Creative Confidence Series chat with IDEO Design Researcher Silvia Vergani and Principal Research Scientist at Verily Life Sciences Danielle Schlosser, we chatted about the challenges and opportunities in healthcare innovation today and how healthcare practitioners can begin to apply a more human-centered approach to their work. When design thinking methodologies are applied to healthcare they lead to a human focus and an openness to generate and test lots of ideas to find more innovative, far-reaching solutions. 

In our recent Creative Confidence webinar series, we talked with IDEO Partner Tom Kelley about scaling creativity and unlocking creative potential throughout an organization. Here are a few of our favorite highlights.

This excerpt from Creative Confidence by IDEO Founder David Kelley and IDEO Partner Tom Kelley lays out the creativity challenge of the customer journey map as a way to gain new insights and develop empathy with your customers.

We sat down with IDEO Partner Emeritus and Executive Design Director Jane Fulton Suri to hear about her experiences and insights as a pioneer of human-centered design and empathy in design research. 

Having recently joined IDEO, I was fascinated by the way design researchers can enter any situation, and instantly make people feel at ease. They can interview anyone, from wounded veterans to wedding planners, and encourage them to open up and share their unfiltered opinions. 

Claudia Fry, VP of People Operations at FiveStars shared with us how she goes beyond the conventional HR model and how the fresh mindset and insights she gained from IDEO U help her team shape the employee experience and enable the FiveStars team to do their best work.

We sat down with IDEO Chicago Executive Portfolio Director, Neil Stevenson to hear about the journey of establishing storytelling as part of IDEO’s culture and why IDEO now embraces storytelling as an essential element of design thinking.