In our Creative Confidence series chat with IDEO CoLab Co-Managing Director Joe Gerber, we explored the world of business prototyping. In his early days as a Business Designer at IDEO, Joe noticed that experimenting and prototyping were an essential part of IDEO’s process and became curious about prototyping something complicated and abstract like a business.

In our recent Creative Confidence webinar series, we talked with IDEO Partner Tom Kelley about scaling creativity and unlocking creative potential throughout an organization. Here are a few of our favorite highlights.

As IDEO Cambridge Portfolio Director, Katherine Londergan works with companies of all sizes to bring new innovations to life. Katherine shares with us how her team uses venture design to move from hypothesis, to testing and prototyping, to rapid iterations.

As a 20 year Food Network veteran and classically trained chef, Tyler Florence constantly spurs the evolution of the food & lifestyle industry. From launching the successful San Francisco restaurant Wayfare Tavern and becoming an award-winning winemaker to founding the social recipe sharing app Yumavore, Tyler’s entrepreneurial spirit enables him and his team to consistently innovate in a variety of business endeavors.