Learn the core concepts of design thinking – an approach to creative problem solving that taps into human needs to produce innovative solutions. Bring AI into your process to expand your perspective, generate more ideas, and unlock efficiencies. Get hands-on practice in 17 live sessions, led by experienced practitioners.

IDEO has been honing our human-centered approach to business for over 40 years. A global leader in innovation, our work combines deeply human methods with cutting-edge technology tools to design services and products that people want and need.

Certificate Program Outcomes

• Gain skills in observation and interviewing to better understand what people want and need.
  
• Consistently generate more and better ideas by using IDEO’s approach to brainstorming and ideation.
  
• Build prototypes to test new ideas early and launch with less risk.
  
• Build AI into your creative process: Understand how to effectively partner with AI for creative and analytical tasks.
  
• Use AI responsibly: Develop essential mindsets for working with Generative AI tools, framing your relationship with AI to be more collaborative, responsible, and human-centered.
  
• Showcase your new skills through tangible, real-world projects, like an insights report and product or service prototypes.