In our Creative Confidence series chat with IDEO CoLab Co-Managing Director Joe Gerber, we explored the world of business prototyping. In his early days as a Business Designer at IDEO, Joe noticed that experimenting and prototyping were an essential part of IDEO’s process and became curious about prototyping something complicated and abstract like a business.

Ambiguity makes people feel uncomfortable—it’s a fear amplifier. The pace of change is fast, disruption is coming from many directions, and what worked in the past just doesn’t work anymore.

After years of writing about innovation, design, and creativity for publications like Fast Company, Harvard Business Review, and The New York Times, Warren Berger became deeply curious about the importance of questions. He now studies questions—why people ask questions, what stops them from asking questions, and what kind of questions seem to be most powerful.

In our recent Creative Confidence webinar series, we talked with IDEO Partner Tom Kelley about scaling creativity and unlocking creative potential throughout an organization. Here are a few of our favorite highlights.

As a Design Director at IDEO, Jenn Maer is a creative leader, brand strategist, and storyteller. Jenn is happiest when creating stories and projects that bypass the brain’s radar and go straight to the heart. She leads IDEO U’s Storytelling for Influence course.

We sat down with Jenn to hear about her storytelling process and career as a storyteller.

Everyone in business and design is talking about storytelling these days, and this seems like a good thing: if we can replace the dreary powerpoint decks with tales that win hearts and minds, then life for everyone will be better. But before you jump on the storytelling bus, make sure you're aware of the seven deadly sins...



It happens to the best of us. You’ve got a great idea and you’re excited to make it happen. But when you introduce this brilliant gem to the organization—wham! Up go the roadblocks. Obstacles to innovation can creep up when you least expect them.

As Managing Director of IDEO CoLab, Matt Weiss is passionate about bringing design to emerging technologies early in their development. Matt and his team bring a human-centered design lens to new technology to better understand its functionality and help shape its formation.

We’re inspired by people who take action and learn by doing. Courageous doing is a theme for us at IDEO U and part of the definition of what it means to be creatively confident.

We sat down with IDEO's Neil Stevenson to hear about his year exploring creativity and his insights into the art of storytelling. Here are a few of our favorite highlights...