From Ideas to Action
From Ideas to Action
Go Deeper with Certificate Programs
From Ideas to Action is part of two certificate programs:
What You'll Learn
Week 1: Introduction
Watch a sneak peek
- From Ideas to Action – IDEO Prototyping Example
2 Video Lessons
- From Ideas to Action—Ideate, Prototype, and Iterate Your Way Forward
- Meet Your Instructor—Brendan Boyle
1 Assignment
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Choose Your Challenge: We’ve crafted a series of project challenges for you to choose from, all designed to be the right size and scope for this course. You'll practice your selected challenge during the course and later you can bring your learning into your own work.
1 Discussion
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What do you want to take away from this course?
Week 2: The Art of Ideating
5 Video Lessons
- What is Ideation?—Getting comfortable with divergent thinking
- Ideation Methods—Ways to generate ideas
- Brainstorm Rules—Leading your own brainstorm
- Observe Experts Brainstorming—See an IDEO team in action
- Converging After Idea Generation—How to make choices and move forward
1 Assignment
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Ideate: Plan an ideation session, ideate with two to four people, and choose your top ideas. To get the most out of this assignment, we suggest that you involve others. That means you might not complete this in one sitting.
3 Discussions
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Keep a playful mindset and share your thirty circles activity.
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What were some key takeaways from leading a brainstorm? Get visual if you can.
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Reflect on your ideation session. What were some of the challenges you faced? What strategies did you use to overcome these challenges?
Week 3: Rapid Prototyping
5 Video Lessons
- Why Prototype—Make your ideas tangible and shareable
- Types of Prototypes—Anything can be prototyped
- Show Me Your Prototype—Predict what became of early prototypes
- 3 Steps for Prototyping—Build, share, and reflect
- Tinfoil Hats in Action—IDEOers tackle the challenge
1 Assignment
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Prototype: Plan, build, and share your prototype. To get the most out of this assignment, we suggest that you involve two to four people. That means you might not complete this in one sitting.
3 Discussions
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When was a time you failed at something? Allow yourself to be vulnerable—what did you learn from your mistake?
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Share your tinfoil hat prototype and comment on your fellow learner’s prototypes with ideas to build on their designs.
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What about prototyping felt uncomfortable? Which aspects of your prototype were people drawn to?
Week 4: Iterate Your Way Forward
3 Video Lessons
- Why We Iterate—Fail early to succeed sooner
- 4 Steps to Iterate—Managing risk and refining your ideas
- School Lunch Activity—A closer look at school lunch and iteration
1 Assignment
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Iterate: This assignment will get you thinking critically about what you've done so far and what you still need to do. You will list questions that will help you iterate, prioritize those questions, ideate again (and again), and plan for the future.
1 Discussion
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How has your plan for future prototyping shifted in surprising ways? What helped you get there?
Week 5: Conclusion
1 Video Lesson
- Course Conclusion—Play, build and experiment
1 Assignment
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Final Project: Create a pitch summarizing your key takeaways and highlighting your plans for the future.
2 Discussions
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What does creative confidence mean to you, and how might the skills and perspective from this course get you that much closer to bringing your ideas to life?
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What was your creative confidence before and after the course? Really think about how or why it changed. Did your creative confidence change during the course? How and why? What was the most revealing moment for you?
Meet Your Instructors
Brendan Boyle
Partner at IDEO & Founder of IDEO Play Lab
Brendan has led design teams to invent and license hundreds of consumer products. He consults with companies about including space for play and innovation, wrote a course for Stanford’s d.School, and co-authored The Klutz Book of Inventions. He holds degrees in design and mechanical engineering.
Frequently Asked Questions
We offer three types of courses: self-paced courses, cohort courses, and certificate programs. Cohort courses run on a set calendar, with fixed start and end dates. Course learning is self-paced within those dates and requires approximately 4-5 hours per week over 5 weeks. Courses consist of videos, activities, assignments, access to course teaching teams, and feedback from a global community of learners. There are also optional 1-hour video Community Conversations, held weekly by the teaching team.
All of our cohort courses are fully online, so you can take them from any time zone, anywhere in the world. With our cohort course experience, while you'll be learning alongside other learners, you'll still have the flexibility to work at the pace that fits your own schedule. There aren’t mandatory live components, so you don't have to worry about having to log in at a specific time. At the same time, you'll have access to a teaching team, which is composed of experts in the field who are there to provide you feedback, and there are also plenty of options to connect with your fellow learners.
Course instructors have a strong presence in the courses through the course videos, but they're not actively providing feedback or holding direct conversations with our learners. We have a teaching team to ensure that you have the feedback, guidance, and support you need to learn successfully in your course. Our teaching team members are design practitioners that have experience applying course methods and mindsets in a wide variety of contexts around the world.
Our teaching team consists of teaching leads and teaching assistants, who are experts in their fields. Many of them have been with IDEO U for many years, and we have selected those who have direct experience with applying the course methods and mindsets in all sorts of contexts around the world. They all go through multiple training sessions by our instructional designers on not only on the subject matter, but also on how to create safe and collaborative learning experiences and environments.
Community Conversations are one-hour live video conversations hosted by the teaching team on Zoom. These happen once per week, with each one having two to three time options to accommodate different time zones. Each week focuses on the lesson that you’ve just gone through, so the output and the content depend on the specific lessons. You'll have the opportunity if you work together with your peers on the tools and mindsets from the course, reflect on what you’ve learned, and also address any challenges that you might be going through.
All course materials, including videos, activities, and assignments will be available while you are enrolled in a course. During the 5 weeks of the course, you will have full access to our learning platform and can refer back to it any time. You will only have access to the course materials while you are enrolled.
Assignments must be submitted during the 5-week course duration in order for you to receive a certificate of completion.
Absolutely! We have had many teams go through our courses together. For those taking our courses as a team, we provide a number of additional benefits:
1. A Team Learning Guide, developed to provide your team with resources to facilitate offline discussions that complement the in-course experience.
2. A Manage Learners function, which provides visibility into your team's progress within the course.
3. The ability to create a private Learning Circle, which is a closed space for discussion on the learning platform specifically for your team.
For more information, visit our Team Learning page.
We offer a discount when you enroll in multiple courses at the same time through some of our certificate programs, including Foundations in Design Thinking, Business Innovation, Human-Centered Strategy, and Communicating for Impact.
You can also enter your email address at the bottom of this page in order to receive updates on future offers or possible discounts.
After completing a cohort course, you will be able to add it to your “licenses and certifications” on LinkedIn.
We also have certificate programs that consist of multiple courses. After completing a certificate, you will receive a certificate of completion via email as a downloadable PDF within 1-2 weeks of completing the final required course. Certificates are configured for uploading and sharing on LinkedIn.
You can purchase a course on our website using a credit card, PayPal, or Shop Pay. For US customers, we also offer installment plans at checkout if you use the Shop Pay method of payment.
We typically are not able to accommodate bank transfer or invoicing. However, if your order includes 10 seats or more, please contact hello@ideou.com and our team will be happy to review your request.
Collaborate with a Global Community
Work with Expert Coaches
Our teaching team has extensive applied industry knowledge. They'll help deepen your understanding and application of the course content by facilitating written discussions, live video moments, and assignment feedback.
Expand Your Network
Join virtual live discussion groups for deeper conversation, reflection, and connection led by teaching team members and available multiple times a week across time zones.
Receive Feedback
Gain tips, techniques, and a downloadable feedback guide; and share and receive feedback on assignments from peers.
Loved by Learners Across the Globe
From Ideas to Action
Cohort Course“In running my own business, I've become selective about what courses I choose. IDEO U has kinda blown me away. It's accessible and tangible, but also challenging. It's pushed me to do my future work differently, but also to *think about myself* in my work differently.”
From Ideas to Action
Cohort Course“IDEO U courses are very effective in teaching design thinking in a way that is digestible and practical. Learning to apply these methods to a real-world challenge really provides a sense of completion, and makes it easier for me to speak to what I've learned.”
From Ideas to Action
Cohort Course“The art of coming up with new ideas and being able to effectively communicate those ideas is incredibly important in my field. As a new product manager, I really struggled to find resources to help me learn effectively, and I was able to put what I learned here into practice right away.”
From Ideas to Action
Cohort Course“These are key skills and concepts that are important to every industry, job function and team structure. Being able to think outside the box, incorporate feedback and apply it in a meaningful way to solve a challenge is such a wonderful skill to have and build off of.”
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Enroll As a Team
The practice and application of design thinking, innovation, and creativity is highly collaborative and team based—which is why we believe that learning is better together. Take a course as a team and develop new skills and mindsets, have deeper discussion during course kickoff and debrief sessions, and build a shared understanding.