Chris Waugh, Chief Innovation Officer at Sutter Health, and IDEO U Dean Suzanne Gibbs Howard sat down to discuss how service design can radically and rapidly change the ways healthcare is delivered, making it more personalized and a better experience for patients.

In our latest Creative Confidence Series chat, Jocelyn Wyatt, Chief Executive Officer of IDEO.org, and Dean of IDEO U Suzanne Gibbs Howard discussed the unique challenges of designing for the social sector and how to apply advanced design thinking principles to manage multiple stakeholders and solve for complex issues.

In our latest Creative Confidence Series chat, David Aycan, IDEO Products Managing Director, and IDEO U Dean Suzanne Gibbs Howard sat down to discuss how to effectively design for and implement change and ways to measure the impact of creativity in an organization.

In our most recent Creative Confidence Series chat, Charles Hayes, Executive Managing Director of IDEO Asia, and IDEO U Dean Suzanne Gibbs Howard discussed creative leadership and a changing culture of innovation in China.

Keith Yamashita, SYPartners Chairman and Founder and instructor for our newest class From Superpowers to Great Teams, sat down with IDEO U Managing Director Coe Leta Stafford to discuss creative leadership and how great teams are built on a foundation of diversity, collaboration, trust, and self-awareness.

In our latest Creative Confidence Series Chat, Suzanne Gibbs Howard, Dean of IDEO U, chatted with Mathew Chow, Director of Organizational Design at IDEO San Francisco, about prototyping organizational change.

In our most recent Creative Confidence Series chat, IDEO managing director and Human-Centered Service Design instructor Melanie Bell-Mayeda and IDEO U’s Coe Leta Stafford shared stories and tips about how to use service design to bring more meaningful experiences to customers and organizations.

In our most recent Creative Confidence Series chat, IDEO U Dean Suzanne Gibbs Howard sat down with Brynn Harrington, Director of People Growth at Facebook, to discuss the question, what’s truly motivating to people in the modern workplace? They also explored the topics of a recent Harvard Business Review article Brynn co-authored: The 3 Things Employees Really Want: Career, Community, Cause.

As Tim Brown says, old school models of leadership are not enough anymore. Top-down mandates and telling people what to do doesn’t lead to the creativity and innovation that allows modern companies to make an impact. Instead, leadership is about generating, embracing, and executing bold ideas—”even when the path is not clear.” And that all starts with asking questions.

Teachers are the innovators education has been waiting for, and design thinking can help them activate their own creativity and solve the biggest challenges in education today. In our most recent Creative Confidence Series chat, Coe sat down with with Sandy Speicher, Managing Director of IDEO’s education practice and a strategic adviser to the K-12 Lab Network at the Stanford d.school, to discuss design thinking in education and how teachers can be powerful change agents for schools and education as a whole.

Even just five years ago, in many companies, only some people had permission to be creative. But that’s changing—quickly. Creativity isn’t only important in fields like design and advertising, but in law, finance, and even medicine. A reliance on multidisciplinary teams means that everyone is expected to dream up novel and game-changing ideas. And as more jobs become automated, creativity as a skill will be more important than ever. It’s the tool everyone can use to break patterns, generate new ideas, and make big leaps.

At IDEO, we believe that you can design the parts of a business just like you can any product, service, or brand. As Amy points out, it’s about realizing that it’s not just product design that makes a company successful in the market—it’s about the business model, the revenue model, the operations, the strategy, and even the IT. It’s about blending the rigor of traditional business strategies and tools with design, all in the service of meeting a human need.