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Table of Contents

Design Thinking Resources

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Design Thinking Frameworks

Desirability, Feasibility, Viability

Design thinking brings together what is desirable from a human point of view with what is technologically feasible and economically viable.
- Desirability—What makes sense to people and for people?
- Feasibility—What is functionally possible within the foreseeable future?
- Viability—What is likely to become part of a sustainable business model?
The Creative Process

The Creative Process contains multiple cycles of iteration—with each phase, you move closer to a refined solution.
- In Divergence—teams go wide to find insights and generate new ideas.
- In Convergence—teams narrow their focus by refining ideas and synthesizing information.
Empathy Maps

Empathy mapping can help you take what you learn from observing human behavior and come away with actionable insights.
- Place observations about what people DO in the lower-left quadrant. (Use one post-it per idea.)
- Add observations of what people SAY in the upper-left quadrant.
- When you run out of observations on the left side, fill in the right side by inferring what people THINK and what they FEEL.
- Try to draw some insights or conclusions from what you have written down and shared.

The Phases of Design Thinking

Overview of design thinking phases and process from IDEO U.

Overview of design thinking phases and process from IDEO U.

We teach the phases of design thinking as linear steps, but in practice, the process is not always linear. Some of these steps may happen several times, and you may even jump back and forth between them. Moving through the phases of design thinking can take you from a blank slate to a new, innovative solution.

Articles on Each Phase of Design Thinking

Case Studies: The Impact of Design Thinking

Design Thinking Resource Library

Here you’ll find everything from free design thinking toolkits to online design thinking courses to help you apply these skills and mindsets across your work, team, and organization.

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