Grow your innovation capabilities by applying creative problem solving to different aspects of your organization and moving people toward new ways of working.

Purpose
A clear, inspiring reason for the organization to exist—beyond making money.

Looking Out
Looking beyond the organization’s walls to understand customers, technologies, and cultural shifts.

Experimentation
The degree to which an organization is able to explore new ideas quickly and inexpensively.

Collaboration
Working together across functions to approach opportunities and challenges from all angles.

Empowerment
Providing a clear path to create change in all corners of the organization by reducing unnecessary constraints.

Refinement
Elegantly bridging vision and execution.

Create a Shared Vision
Identify who you’re serving, what value your team can provide, and what you need to achieve your goals.

Let Your Teams Influence Their Space
Design an environment that encourages the collaboration and experimentation crucial to creative work, while also empowering teams to adapt as new challenges arise.

Learn How Your Teams Actually Work
Make sure to check in with your teams to get a sense of what they love, loathe, and want to tweak about the way your organization works.

Start With Prototypes
The key isn’t to start with the perfect solution but to arrive at something that works and continuously improves. Prototyping is an iterative process, so teams should be given the freedom to test a lot of ideas.

Codify and Share What You Learn
As teams grow and mature, the lessons they gather from experimenting with their work environments should be packaged and shared with the larger organization.