The average person works 1,842 hours a year. That adds up to 92,100 hours over a 50-year career. And during those hours, sometimes it’s easy to forget why we do what we do. But the research is clear, individuals are more fulfilled and organizations perform better when they’re rooted in an authentic purpose. Here are five studies that show why purpose matters.

Facing change isn’t always easy—especially when it’s a competitor taking market share, a start-up suddenly disrupting the space, or a product becoming obsolete. IDEO partners with clients spanning a wide range of industries to develop the organizational structures, culture, and behaviors that drive their success, and ultimately to build creative capabilities within these companies so they can continue to innovate and adapt.

Your Superpower is your contribution, the role that you’re put on this Earth to fill. It’s what you do better than anyone else. Tapping into it will not only help your team, but you’ll find your work more satisfying, too.

Lynda Deakin, Managing Director of IDEO’s Design for Food studio, joined Suz to chat about ways design can enable system-wide change in the food industry.

Eric lays out a blueprint for how organizations can use entrepreneurial principles to grow revenue, drive innovation, and transform the way they work.

When it comes to emerging technology, it’s often anyone’s guess what the future will hold. At IDEO U we are far from having a crystal ball and that’s why we advocate for “building to think” or, rather, making prototypes to learn how people react. To help get our heads around emerging tech, we invited our IDEO friends, IDEO CoLab, in for a Creative Confidence Series session about emerging tech (and why you should care).

We spoke with Paul about what he sees as cornerstones of creative leadership, how to use storytelling to catalyze people toward action, and his no fear attitude toward delving into the void—darker more challenging topics like death and aging.

You may know Debbie Millman from her podcast Design Matters—the world’s longest running podcast on design—or from her six books, two of which are collections of illustrated essays and poems. Named “one of the most creative people in business” by Fast Company, Debbie is a fierce figure in the world of design. She gravitated to a career in design because she realized that greatness could be achieved through design and ultimately, that’s what grounds her work. We caught up with Debbie in preparation for Dribble’s Hang Time Boston event this month.

Curious about what makes a successful, innovative team, Google led a two-year research project with 280 teams. They found only one distinction between innovative and non-innovative teams—psychological safety.

A creative mindset can be a powerful force for looking beyond the status quo. People who use the creative techniques we outline are better able to apply their imagination to painting a picture of the future. They believe they have the ability to improve on existing ideas and positively impact the world around them, whether at work or in their personal lives.

After an epic two-year journey that included sailing through the Panama Canal, around the Caribbean, and crossing the Atlantic during hurricane season with her husband and 10-year-old son, Jen Massaro had a story to share. But she struggled to tell it in a way that was meaningful for her friends and colleagues. Through the process of refining her story, Jen gained a deeper understanding of what matters most in storytelling.